Jen Y Comes to Town Book Reading: Limited Seats Available!

May 21, 2012 – Minnetonka, MN – CFC Technology will be hosting an exclusive reading of the company’s latest literary accomplishment, Jen Y Comes to Town. This limited-seating event will take place on June 12 from 5:30 p.m. to 7:30 p.m. at Solera Restaurant in Minneapolis.

"We’re really looking forward to this evening. The book is a short read that will spark good discussion," said Mark Walinske, CEO/President of CFC Technology. "This event is really an opportunity for like-minded banking professionals to enjoy a night of good food and great conversation."

Jen Y Comes to Town, the second book in CFC Technology’s Tale of Three Banks series, is written in the same playful children’s style as its predecessor. The new book introduces Jen Y, a small business owner looking for a bank that fits her Generation Y needs.

Though lighthearted in presentation, the book puts forth a serious message: technology is essential to the success of financial institutions working alongside Generation Y business clients.

To reserve your seat at the exclusive reading of Jen Y Comes to Town, contact Kimberlee Karr at kkarr@cfctechnology.com, or click here to register.  

You're Invited: Exclusive Reading of "Jen Y Comes to Town"

 

Tek the Robot is in town, and he’s brought his friend Jen Y, 
They’ll be in town on June 12, and they’re looking forward to saying, “Hi!”

Come and join us for dinner and drinks—it’s complimentary,
Plus, a reading of the book! It will truly be exemplary.

Seating is limited so don’t delay!
Reserve your spot right away!

Managing Merchant Remote Deposit Capture Risk

Our latest webinar is now available for viewing online! Here are some details about the presentation: 

When a financial institution wants to add new merchants to its remote deposit capture program, the FI must make sure that it complies with FFIEC RDC compliance guidelines. During this webinar, CFC product manager, Jim Brummer, and RDC compliance expert, Tom Houston, discuss how to assess and manage merchant risk as well as establish compliant merchant agreements. Topics include…

FFIEC RDC Best Practices 

Business RDC Underwriting Policies 

Desirable/Undesirable/Prohibited Merchants 

Annual Merchant Risk Assessment vs. Merchant Risk Self-Assessment 

Merchant Security Guidelines 

New Book Introduces Banking Industry's Next Generation of Business Clients

Minnetonka, MN, May 3, 2012 – CFC Technology announced the release this week of the second installment in its “Tale of Three Banks” series. The new book, entitled “Jen Y Comes to Town,” introduces the fresh crop of business clients known as Generation Y (encompassing those born between 1979 and 1999) and examines how traditional financial institutions can adapt to meet changing industry needs.

"Our goal with this book was to educate the banking community about the rapidly changing demographics of small business clientele—and the new set of expectations accompanying this shift," said Mark Walinske, CEO and President of CFC Technology.

"Jen Y Comes to Town" is presented in the same colorful, hand-drawn style as its predecessor. Though lighthearted in presentation, the book puts forth a serious message: the next generation of business clients has arrived, and they know what they want. Technology is essential to the success of FIs working alongside Generation Y business clients.

The book features two main characters: a robot named Tek (who represents technology) and his friend "Jen Y," a young entrepreneur. Readers accompany Tek and Jen as they set out on a quest to find the perfect fit for Jen’s banking needs. After visiting the banks of Regressive Reginald, Complacent Carl, and Progressive Pete, readers are left with a clear sense of what Jen Y brings to the table as a business client—and what she expects in turn from her FI.

Generation Y business owners are one of the fastest-growing market segments for FIs today. Indeed, with the advent of mobile technologies, this generation is not necessarily tied to the bank up the street. Free from this past restraint, and aware of the value of their businesses, this next generation of entrepreneurs is looking to do business with institutions that are both technologically nimble and socially adept.

"These are digital natives—the first generation to grow up with computers," Walinske said. "But they’re also a social generation. How well you provide their favored technology and how you use it to communicate with them will determine your success in recruiting and retaining them as customers."

In response, progressive FIs are harnessing technology and increasing transparency in order to appeal to the Gen Y demographic. Time-saving online and virtual services such as remote deposit capture and mobile deposit are proving to be a natural fit for Generation Y’s tech-savvy ways and their desire for real-time updates.

"Jen Y Comes to Town" can be viewed for free via CFC Technology’s website and is available for purchase on Amazon.com.

"Jen Y Comes to Town" - Read It Online!